Insight. Engagement. Action.

Because what you do as a marketer is more important now than ever - Activate connects messaging, marketing and measurement to accelerate technology buying.

  • More responsibility for revenue rests on Marketing’s shoulders.

    More responsibility for revenue rests on Marketing’s shoulders.

  • Connect messaging, marketing and measurement to accelerate the buying process.

    Connect messaging, marketing and measurement to accelerate the buying process.

Understanding Tech Buyers

Understanding Tech Buyers

Requires a deep understanding of how buying decisions are made, and the triggers for Tech buyers.
Read More
Content That Performs

Content That Performs

Our buyer insights drive high-quality content designed to move your buyers through the purchase process.
Read More
Nurturing Relationships

Nurturing Relationships

The best content marketing is only as effective as its ability to reach the right users, with the right message, in the right format.
Read More
Prospects that Convert

Prospects that Convert

Content-led nurture programs produce segmented, quality leads that convert to sales.
Read More

Tech Marketing Checklist: Prepare for 2015

There will be many places where you can spend your budget in 2015, and over the next few months you can expect countless blog posts, studies, research material, LinkedIn Updates and everyone under the sun giving you advice on where to invest your money for optimal marketing ROI.
Read More

5 Content Creation Rules That Convert

Content marketing has been around for a long time, but we were only able to give it a convenient name recently. Given the emphasis B2B buyers and customers place on the value of content, it is imperative that content is clear, educational, practical – especially when we speak about top of funnel content.

Read More

Activate the Buyers Journey with Digital Body Language

Today’s buyers are not on a straight path to a purchase.  Instead, they obtain lots of information about a solution before they ever talk to a sales person. buyersjourney

A lead might download an ebook on how to solve a particular business problem. A few days later, the same lead might register for an infographic on solution benefits. They might then hop over to Twitter to see what others are saying a competing solution. A week later, they might open an email about ROI from one of your competitors. Finally, they might pick up the phone and call you. Read More

Lead Engagement Strategy: Answer the Key Question

“What’s in it for me (WIFM)” is a term used frequently in sales.  It means speaking directly to the needs or interests of the prospect/customer.  Traditionally WIFM hasn’t been a focus of marketing messages, but it’s gaining traction as the marketing organization strives to engage with prospects earlier in the buying cycle.
Read More