Insight. Engagement. Action.

Because what you do as a marketer is more important now than ever - Activate connects messaging, marketing and measurement to accelerate technology buying.

  • More responsibility for revenue rests on Marketing’s shoulders.

    More responsibility for revenue rests on Marketing’s shoulders.

  • Connect messaging, marketing and measurement to accelerate the buying process.

    Connect messaging, marketing and measurement to accelerate the buying process.

Understanding Tech Buyers

Understanding Tech Buyers

Requires a deep understanding of how buying decisions are made, and the triggers for Tech buyers.
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Content That Performs

Content That Performs

Our buyer insights drive high-quality content designed to move your buyers through the purchase process.
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Nurturing Relationships

Nurturing Relationships

The best content marketing is only as effective as its ability to reach the right users, with the right message, in the right format.
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Prospects that Convert

Prospects that Convert

Content-led nurture programs produce segmented, quality leads that convert to sales.
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Activate the Buyers Journey with Digital Body Language

Today’s buyers are not on a straight path to a purchase.  Instead, they obtain lots of information about a solution before they ever talk to a sales person. buyersjourney

A lead might download an ebook on how to solve a particular business problem. A few days later, the same lead might register for an infographic on solution benefits. They might then hop over to Twitter to see what others are saying a competing solution. A week later, they might open an email about ROI from one of your competitors. Finally, they might pick up the phone and call you. Read More

Lead Engagement Strategy: Answer the Key Question

“What’s in it for me (WIFM)” is a term used frequently in sales.  It means speaking directly to the needs or interests of the prospect/customer.  Traditionally WIFM hasn’t been a focus of marketing messages, but it’s gaining traction as the marketing organization strives to engage with prospects earlier in the buying cycle.
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Content, Marketing Services Trends for 2014

2014

It’s that time again. Time to start thinking about 2014 and what lies ahead for those of us in marketing services, content development/marketing and lead gen.

Trends over the past six months indicate that in 2014 we’ll see:

Lead quality and performance finally trump lead volume. It seems every year there’s discussion on this point, and RFPs emphasize, lead quality over quantity — at least in January. Then there’s a predictable return to focus on delivering high-volume leads. That can’t go on forever, because many of marketers hear complaints over leads that don’t receive followup and therefore leak out of the funnel. How can marketers manage their leads better, for greater quality and performance? It starts with organized outreach campaigns:  structured email communications, retargeting ads, phone-based followup and more. Better lead management finally takes hold.

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Scoring, Nurturing: Two Strategies To Maximize Marketing ROI

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 Producing greater quantities of quality leads and maximizing ROI on their marketing spend are two constant challenges for marketers.  To address them, marketers must use quantitative facts – instead of anecdotal data – to measure results of their campaigns, regardless of whether those campaigns involve content marketing, social media, or mobile interactions.

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