Insight. Engagement. Action.

Because what you do as a marketer is more important now than ever - Activate connects messaging, marketing and measurement to accelerate technology buying.

  • More responsibility for revenue rests on Marketing’s shoulders.

    More responsibility for revenue rests on Marketing’s shoulders.

  • Connect messaging, marketing and measurement to accelerate the buying process.

    Connect messaging, marketing and measurement to accelerate the buying process.

Understanding Tech Buyers

Understanding Tech Buyers

Requires a deep understanding of how buying decisions are made, and the triggers for Tech buyers.
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Content That Performs

Content That Performs

Our buyer insights drive high-quality content designed to move your buyers through the purchase process.
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Nurturing Relationships

Nurturing Relationships

The best content marketing is only as effective as its ability to reach the right users, with the right message, in the right format.
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Prospects that Convert

Prospects that Convert

Content-led nurture programs produce segmented, quality leads that convert to sales.
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The 7 Mysteries of Lead Nurturing Unveiled

With more and more responsibility landing on marketing to help fill the sales pipeline, lead nurturing programs must be employed to involve the 45% of inquiries that go dormant.  While marketers do not struggle with the value of lead nurturing overall, according to research from Bizo and Oracle Marketing Cloud, many do wrestle with the functional concepts and how to extract that value to maximize pipeline.  What follows is the answer to 7 questions that have been asked time and again by those marketers that believe they still have a lot of optimization ahead of them in order to deliver on the promise of lead nurturing.

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2 Key Elements Of Quality Lead Generation

We’ve gone from reach to engagement to conversion – the essential metric for marketers today.

What steps can marketers take to create greater conversion – and how can you start generating urgent and prioritized leads for your sales team.

Today, I’ll talk about the two key elements to an effective marketing strategy that generates quality leads that convert. Read More

Three Key 2014 Marketing “Ideas” that will become Marketing “Realities” in 2015

I love speaking with our customers about what’s working (and not working) in their worlds – even (especially!) if it’s outside of the scope of what Activate does. Why? By hearing what marketers are struggling with – where they’re thriving – I get insights into what pain points drive their activity, and most importantly what they care about.

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Marketing Job One: Focus On the Customer

Customers are what keep us all in business.  Not metrics, not a CRM system, not lead scoring.  Customers.  In fact, Peter Drucker, the father of business consulting, said “The purpose of business is to create and keep a customer.” So who is our customer? What do they value? And how can we differentiate ourselves in their eyes?

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