With more and more responsibility landing on marketing to help fill the sales pipeline, lead nurturing programs must be employed to involve the 45% of inquiries that go dormant. While marketers do not struggle with the value of lead nurturing overall, according to research from Bizo and Oracle Marketing Cloud, many do wrestle with the functional concepts and how to extract that value to maximize pipeline. What follows is the answer to 7 questions that have been asked time and again by those marketers that believe they still have a lot of optimization ahead of them in order to deliver on the promise of lead nurturing.
We’ve gone from reach to engagement to conversion – the essential metric for marketers today.
What steps can marketers take to create greater conversion – and how can you start generating urgent and prioritized leads for your sales team.
Today, I’ll talk about the two key elements to an effective marketing strategy that generates quality leads that convert. Read More
Customers are what keep us all in business. Not metrics, not a CRM system, not lead scoring. Customers. In fact, Peter Drucker, the father of business consulting, said “The purpose of business is to create and keep a customer.” So who is our customer? What do they value? And how can we differentiate ourselves in their eyes?