We’ve gone from reach to engagement to conversion – the essential metric for marketers today.
What steps can marketers take to create greater conversion – and how can you start generating urgent and prioritized leads for your sales team.
Today, I’ll talk about the two key elements to an effective marketing strategy that generates quality leads that convert. Read More
Customers are what keep us all in business. Not metrics, not a CRM system, not lead scoring. Customers. In fact, Peter Drucker, the father of business consulting, said “The purpose of business is to create and keep a customer.” So who is our customer? What do they value? And how can we differentiate ourselves in their eyes?
We’re so proud to have our first Tech Center launch this past week. Check it out at www.VMware-TechCenter.com! Tech Centers are embodiment of our key premise at Activate: why rent your engagement when you can build your own?