Insight. Engagement. Action.

Because what you do as a marketer is more important now than ever - Activate connects messaging, marketing and measurement to accelerate technology buying.

  • More responsibility for revenue rests on Marketing’s shoulders.

    More responsibility for revenue rests on Marketing’s shoulders.

  • Connect messaging, marketing and measurement to accelerate the buying process.

    Connect messaging, marketing and measurement to accelerate the buying process.

Understanding Tech Buyers

Understanding Tech Buyers

Requires a deep understanding of how buying decisions are made, and the triggers for Tech buyers.
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Content That Performs

Content That Performs

Our buyer insights drive high-quality content designed to move your buyers through the purchase process.
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Nurturing Relationships

Nurturing Relationships

The best content marketing is only as effective as its ability to reach the right users, with the right message, in the right format.
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Prospects that Convert

Prospects that Convert

Content-led nurture programs produce segmented, quality leads that convert to sales.
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2015: Start Scoring To Begin Converting

Driving opportunity is difficult and complex today. The buying process typically involves several influencers and buyers, depending on how sophisticated and strategic the buy is.

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5 Tips To Achieving The Right Person, Right Time, Right Message Goal

From the days of Mad Men to the new era of social selling, Right Person, Right Time and Right Message has always been the goal of great marketing.

Paul Teshima, Founder and CEO of Nudge Software, and Ed Grossman, Co- Founder and CEO of Activate examine how this marketing “truism” has become more possible than ever, even with the transformative shift of power from sellers to buyers.

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The 7 Mysteries of Lead Nurturing Unveiled

With more and more responsibility landing on marketing to help fill the sales pipeline, lead nurturing programs must be employed to involve the 45% of inquiries that go dormant.  While marketers do not struggle with the value of lead nurturing overall, according to research from Bizo and Oracle Marketing Cloud, many do wrestle with the functional concepts and how to extract that value to maximize pipeline.  What follows is the answer to 7 questions that have been asked time and again by those marketers that believe they still have a lot of optimization ahead of them in order to deliver on the promise of lead nurturing.

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2 Key Elements Of Quality Lead Generation

We’ve gone from reach to engagement to conversion – the essential metric for marketers today.

What steps can marketers take to create greater conversion – and how can you start generating urgent and prioritized leads for your sales team.

Today, I’ll talk about the two key elements to an effective marketing strategy that generates quality leads that convert. Read More