Your pipeline’s gonna love us.
We deliver better-converting demand gen to B2B tech marketers
You get higher quality demand generation from Activate because pipeline for B2B tech marketers is all we do, and all we’ve ever done. That focus, combined with our years of experience engaging buyers, gives you unique insight into what B2B tech buyers actually need and the vocabulary they use to express pain points. All of our demand gen services are built on this deep understanding of what B2B tech buyers really want, giving you the edge in building pipeline that leads to sales.
Our thinking on B2B tech demand generation
Harness the Power of Always-On Demand Generation Through Virtual Events
Harness the Power of Always-On Demand Generation Through Virtual Events
Activate
You already know how important it is to make sure your marketing efforts are
Making Customer Experience a Priority
Making Customer Experience a Priority
Activate
With an uncertain economy and changing buying habits, customer experience has become more important than ever for businesses of all sizes. Marketers need to use all
The Shift to Core Buying Committees and How to Engage Them
The Shift to Core Buying Committees and How to Engage Them
Activate
The tech decision process is more complex and dynamic than it’s ever been and involves numerous buyers across several departments
Tough Times Ahead for Tech? Not So Fast, Say the Numbers
Tough Times Ahead for Tech? Not So Fast, Say the Numbers
Charlene O’Hanlon
With all of the news about the economic downturn and layoffs at tech companies, it would be a fair
The Changing Faces of Business Growth
Growth in business has long been associated with a company’s finances. However, the pandemic has helped us all rethink what we mean when we talk about growth.
Learn how Activate views growth and what our peers are doing in today’s climate to support their evolved view of growth in Next15’s “The Changing Faces of Business Growth” report.
“Activate’s thoughtful approach to demand and pipeline marketing focuses on meaningful conversations, uncovering interest and generating meetings.”
“Activate has always delivered higher quality, engaged leads quicker than their competitors. They understand our business better than other players in this hyper-competitive space.”
“Leads are converting at a high rate and the POAS (Pipeline on Ad Spend) is great. Activate has consistently adapted and upped their offerings to meet our needs quarter over quarter.”
“Activate realizes that not every lead is created equal. As we focus on getting leads that convert more readily, we need different types of demand generation, and Activate can do that.”
“Activate has been a great partner for developing integrated marketing programs that reach and engage relevant audiences, which have resulted in creating demand and pipeline.”
“Activate is one of my long-standing demand gen partners. I’ve known the leadership team for over a decade and we’ve worked together in multiple organizations. Activate gets it done – high quality, engaged leads in target accounts that your reps are excited to call on!”