2024 State of Demand Gen – Report
Activate Survey Reveals Robust Demand Gen Plans for 2025
Your demand-gen and tech marketing peers have shared their strategies and tactics for navigating 2025, and now you have the chance to dive into their insights. Get your copy of Activate’s State of Demand Gen Report 2024, which includes:
- Upstarts vs. large tech budgets and mobility.
- The pressure of ROI with less budget but more expectations.
- Underperforming red flags are emerging, what are they?
- Which content type delivers the highest ROI overall?
- The use of AI use cases for B2B and tech marketers.
This report isn’t just data—it’s your playbook for success in 2025. Packed with 27 slides of actionable insights, charts, and data-driven strategies, the State of Demand Gen Report 2024 provides a clear roadmap to transform your demand gen efforts into a powerful revenue-driving engine.
With stabilized budgets, increasing pressure to prove ROI, and shifting purchase timelines, staying ahead of these trends is crucial. Don’t get left behind. Download your copy of Activate’s State of Demand Gen report today to stay ahead of the curve and start crafting your winning demand gen strategy for 2024.
