50% Connect Rates on Leads
for Your Sales Team. Really.
Wouldn’t it be nice to have programs that uncover customers’ deep-seated needs? Would that paint a richer picture than merely answering 4 BANT questions?
High-Quality Lead (HQL) programs have achieved incredible results for marketers because BANT is just the starting point. After genuinely qualifying as a BANT lead, our HQL users go on to answer 10-15 questions about their buying habits. This produces deep insights, high recall and, in short, leads that are highly qualified. Sales teams have very high connection rates on these programs, establishing quality dialogue with over 50% of leads, and we have seen some of the highest conversions to pipeline opportunity as a result.
Key Features of the HQL Survey program:
- Uncovers buying triggers and deep-seated needs
Helps accelerate conversion by eliciting what’s driving each buyer and how they compare to peers- Leads are tele-verified to confirm title and contact info, BANT qualification, and quiz recall, as well as real-time verification via publicly available forums
- Qualified users who complete a survey receive a “Thank you” polar fleece jacket or Yeti mug, branded with your logo — your sales team gets the tracking information so they can best time their outreach
- Minimum of 200 leads
As the attention on quality of leads increases, it is important to close the gaps between marketing and sales to ensure that the right leads are being targeted for sales goals. A prospect that has a compelling need and expects a call is as good as it gets.
