In the News
News Release: Activate Launches “Lead Accelerate ABM” To Drive Faster Pipeline For Tech Marketers
Activate Marketing Services, a leading B2B marketing services company, has unveiled a new product that promises faster pipeline for its B2B marketing customers by generating leads from their account lists–and then retargeting those potential buyers with high relevance display ads. Read more.
News Release: Activate Marketing Services Announces Acquisition by Next 15 Communications
Activate Marketing Services, LLC (“Activate”) today announced it has been acquired by Next Fifteen Communications Group plc (“Next 15”), accelerating Activate’s global leadership in B2B demand generation and content marketing. This acquisition enables Activate Marketing Services to boost the rapid growth it has experienced in the last 5+ years, by combining buyer insights with content messaging to engage prospects for their B2B technology clients.
News Release: Activate Launches Self-Guided Lead Intelligence System That Drives Higher Quality Demand for B2B Tech Marketers
Activate, a leading B2B marketing services company, announced today that it is introducing Activate Lead Advance, a compelling new demand generation service that uses interactive, real-time, self-guided qualification to provide highly convertible leads. By engaging tech buyers with content that allows them to self-qualify as active buyers, Lead Advance produces quality leads that convert to sales pipeline at a higher rate than standard demand generation practices. Read more.
Advertising Age: Former UBM Tech Exec Forms Marketing Services Company
Ed Grossman, former president of UBM Tech’s Business Technology Media group, has formed a new technology marketing company called Activate. The company will provide clients with content marketing, lead nurturing, media and event services, along with insights into the technology-buying process. Read more.
News Release: Former UBM Tech Executives Form Activate, a New Technology Marketing Company
New firm integrates buyer insights, high-performance content development, custom event services and lead nurture technologies to activate technology buying. Read more.
