In this episode of Activate’s Demand Gen Marketing Series, Egnyte’s Lesley Phillips, Director of Marketing Campaigns, discusses how Demand Marketing manages prospects’ path to purchase with the use of various programs.

View the video to:

• Learn how Egnyte’s Demand Marketing helps sales meet pipeline goals
• Gain insight on the types of programs she uses to successfully engage with prospects
• Hear her viewpoint on the future of demand generation