IBM Exceeds Pipeline Goals Through Unique High-Quality Lead Survey Program – B2B Summit 2021
Join us as we discuss how IBM used Activate’s High-Quality Lead Survey program to overcome the increasingly critical B2B marketing challenge of generating high quality leads. You will learn the following:
- The marketing challenges IBM was facing—such as improving the quality of leads from paid media, building programs that uncover buyer pain points and generating high quality leads that enable pipeline growth.
- How IBM used Activate’s High-Quality Lead Survey program to solve these challenges—including meeting the need to discover truly qualified leads exceeding metrics of other partners
- IBM’s Results—35.5% conversion rate
To learn more about IBM’s challenges and how Activate’s High-Quality Lead Survey program helped IBM achieve their goals, join us on May 3rd at 10:20am PT / 1:20pm ET.
Case Study Session
May 3rd at 10:20am PT / 1:20PM ET
Meet the Speakers
John L. Johansen
Manager, Global Go-to-Market & Demand Generation, IBM
John leads a Go-To-Market team that includes demand generation, content, digital, and ABM for a key growth offering within IBM. He sets priorities for global demand generation and media programs to drive highly engaged leads that will convert to sales opportunities.
Imran Suleman
VP, Marketing Strategy, Activate
Imran Suleman is an award winning marketing strategist who has helped companies of various sizes, with diverse digital goals, grow their businesses through innovative web and offline marketing, content strategy, conversion friendly design and engaging, educational copy. Imran has held leadership positions around customer and audience engagement, marketing strategy, and performance marketing with several organizations.
About Forrester’s B2B Summit 2021
B2B Summit is the only event to leverage the insights, analysis, and experience of the brightest B2B minds to spark your curiosity, shape your strategy, and fuel double-digit business growth. Top analysts, inspirational thinkers, innovative technology providers, and more than 3,000 of your peers will come together as a community to learn from each other and stake out audacious plans for success in 2021.
