2023 State of Demand Gen – Report
Activate Survey Reveals Robust Demand Gen Plans for 2024
Your demand-gen and tech marketing peers have revealed their strategies and tactics for 2024, and you have an opportunity to get a first-hand view into their plans. Get your copy of Activate’s State of Demand Gen Report 2023 to get answers to essential questions on the minds of tech marketers like you as you end the year and start planning for the next, including:
- Insights on the widening buying committee.
- The increasingly influential role of BDRs/ISRs/LQRs in realizing and defining pipeline and opportunity.
- Which specific demand gen process can increase conversions by up to 15%?
- Which content type delivers the highest ROI overall?
- The transformative shift to lower funnel programs that convert.
Additional highlights in the 27-slide report, packed with easy-to-understand charts you can use in presentations and with your teams, include how marketers are defining demand gen today and if they are looking at sourced new pipeline opps/revenue as a key indicator or MQLs to measure their success.
Download this report to also uncover which demand den tactics/channels (ABM, HQL, nurture, others) do marketers expect to increase the most in the next 12 months?
Take the first step to building your 2024 marketing strategy today. Download Activate’s State of Demand Gen report now.
