Activate’s Research Builder: The Answer to Tech Buyers’ Need for a Self-Directed Journey

About 90% of tech buyers have already done most of their research on solutions by the time they want to talk to a sales rep. For B2B marketers, that means your content needs to be your marketing – tech buyers don’t believe they need to speak with a sales rep until they are ready to make a purchase. Your demand-gen engine must deliver your content in a way that allows them to manage their research during the journey and keep your solution top of mind.

Activate’s Research Builder creates an interactive experience that addresses critical IT pain points while providing real-time delivery of aggregated content, helping buyers accelerate their research-building and decision-making journey.

Research Builder delivers: · a custom-designed, interactive 3-question journey for the prospect that uncovers his or her pain points · a research packet with multiple assets to the buyer · decision-makers in the process of researching a solution

Get your technology on the buyer’s shortlist by offering a practical way for them to interact with your content. Contact us to learn how Activate’s Research Builder can help you grow your pipeline.