June 18 at 11:30am (EDT) | VIP Marketer Meet-up Luncheon
Change Up Your Demand Strategies and Tactics to Align with Today’s Buyers and Buying Groups
Jen McAdams
Chief Marketing Officer
Melanie Brancaleone
Head of Growth Marketing
Megan Campbell
Senior Director, Demand Gen
Aroni Paromita
Senior Specialist of Growth
Moderator
Matt Heinz
Founder/President
Speaker
Edward Grossman
Chief Strategy Officer
Activate’s Marketer Meet-up: The Greater Boston Area is more than just an afternoon of best practices and tips. Please join Activate as we host an intimate, invite-only VIP gathering for our Boston-based marketing community. Our mission is to help connect like-minded B2B marketers to share and compare notes on the strategies and tactics teams apply to drive demand, generate pipeline, and deliver revenue.
The format, featuring a networking lunch, will be a moderated conversation energized by a panel of B2B marketers from Xactly, PTC Inc., Zafran Security, and Akamai sharing demand strategies and tactics. You will have the opportunity to share your experiences and compare notes with fellow B2B marketers.
A few highlights of topics and themes we’ll discuss include:
- Understanding today’s B2B buyers and B2B buying groups to increase engagement and conversion
- Breaking down enterprise and mid-market demand strategies being used by Xactly, PTC, Zafran Security, and Akamai
- Navigating the impact of applications from AI to analytics to intent on your demand strategies
- Diving into go-to-market plays and motions being planned as we look to 2024
Join Activate with speakers from Xactly, PTC, Zafran Security, and Akamai as they help you ignore the fluff and accelerate the good stuff (your pipeline).
Register to reserve your seat today!
Registration has closed!
Please feel free to contact us.
Date: Tues, June 18, 2024
Time: 11:30 am to 2:00 pm (EDT)
Location: Mooo…., 86 Cambridge St, Burlington, MA 01803