“What is this IT buyer really looking to solve?” “What unmet need, specifically, is this customer trying to fulfill?”
These are questions that cross the
Lead Recall is a challenge many companies face when sales teams call leads generated through content syndication.
When your reps follow up with these leads, it’s
Ask 47 marketers and sales executives what “sales-ready leads” means and you’re likely to get 47 different answers. So allow us to throw
Activate employees – yours truly included – have had the unique experience of generating millions of demand gen
The Marketers Guide To Persona Building
Personas are critical for connecting with your customers – to better your pipeline, to improve efficiency in acquiring
We’ve gone from reach to engagement to conversion – the essential metric for marketers today.
What steps can marketers take to create greater
