Lead Advance: Better Leads, More Pipeline

Imran Suleman2021-02-23T04:38:39+00:00Buying Process, Content Marketing, Demand Generation, Lead Generation, Marketing|

Lead Advance: Better Leads, More Pipeline

Imran Suleman

“What is this IT buyer really looking to solve?” “What unmet need, specifically, is this customer trying to fulfill?” These are questions that cross the ...

I Don’t Remember Your Company

Imran Suleman2021-02-23T04:46:22+00:00Content Marketing, Demand Generation, Lead Generation, Marketing|

I Don’t Remember Your Company

Imran Suleman

Lead Recall is a challenge many companies face when sales teams call leads generated through content syndication. When your reps follow up with these leads, it’s ...

5 tips for generating sales-ready leads

Imran Suleman2021-02-24T19:50:39+00:00Lead Generation, Nurture|

5 Tips for Generating Sales-Ready Leads

Imran Suleman

Ask 47 marketers and sales executives what “sales-ready leads” means and you’re likely to get 47 different answers. So allow us to throw

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4 Insider Secrets To Know Before Starting Your Next Demand Gen Program

Imran Suleman2021-02-24T19:54:49+00:00Demand Generation, Lead Generation|

4 Insider Secrets To Know Before Starting Your Next Demand Gen Program

Imran Suleman

Activate employees – yours truly included – have had the unique experience of generating millions of demand gen ...

The Marketers Guide To Persona Building

Imran Suleman2021-02-24T20:02:25+00:00Buying Process|

The Marketers Guide To Persona Building

Imran Suleman

The Marketers Guide To Persona Building Personas are critical for connecting with your customers – to better your pipeline, to improve efficiency in acquiring

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