“What is this IT buyer really looking to solve?” “What unmet need, specifically, is this customer trying to fulfill?”
These are questions that cross the
Lead Recall is a challenge many companies face when sales teams call leads generated through content syndication.
When your reps follow up with these leads, it’s
Whether you’re in sales, marketing, finance or part of the senior management team, closing business is a goal that’s on everyone’s mind.
Every marketer knows they need a strategy for the content they produce. Yet when we work with clients on
Over the past few months, Activate has undertaken a project to “practice what we preach” – we conducted customer interviews to get a deeper understanding
From the days of Mad Men to the new era of social selling, Right Person, Right Time and
We’ve gone from reach to engagement to conversion – the essential metric for marketers today.
What steps can marketers take to create greater
There will be many places where you can spend your budget in 2015, and over the next few months you can expect countless
Content marketing has been around for a long time, but we were only able to give it a convenient name recently. Given the emphasis
