Telequalification: An Imperative for Bottom of the Funnel Leads
Telequalification: An Imperative for Bottom of the Funnel Leads
Martha Schwartz
We live in a digital world, but in order to get leads that convert, it is imperative to dial up an
2019: The Year for Interactive, User-driven, Real-time Content
2019: The Year for Interactive, User-driven, Real-time Content
Imran Suleman
2019 is the year for interactive, user-driven, real-time content—and here’s why.
Traditional content syndication continues to be a one-sided affair. You or a partner
Improve Pipeline Conversion
Improve Pipeline Conversion
Martha Schwartz
Account-based Marketing (ABM) remains a key priority for demand generation marketers. And it shows: approximately 50% of our client programs include some level of account-based demand gen
Better than BANT: How Identifying Needs and Pain Points Translates to Greater Sales
Better than BANT: How Identifying Needs and Pain Points Translates to Greater Sales
Martha Schwartz
All marketers think about how to qualify leads who are most likely to buy and disqualify the
7 Tips to Improve Lead Quality: Infographic
7 Tips to Improve Lead Quality: Infographic
Imran Suleman
The “7 Tips to Improve Lead Quality,” infographic details specific actions you can take today to get a better return on your marketing efforts.
How to Follow Up With Leads
How to Follow Up With Leads
Imran Suleman
It is easy to forget the best practices that result in a productive follow-up conversation. With the new year upon us, I wanted to
4 Ways To Thrive as the Waterfall Evolves
4 Ways to Thrive as the Waterfall Evolves
Edward Grossman
As a B2B marketing leader, you see firsthand how the demand-gen business is evolving, with new buying-process influencers, new buying triggers and,
Lead Advance: Better Leads, More Pipeline
Lead Advance: Better Leads, More Pipeline
Imran Suleman
“What is this IT buyer really looking to solve?” “What unmet need, specifically, is this customer trying to fulfill?”
These are questions that cross the
I Don’t Remember Your Company
I Don’t Remember Your Company
Imran Suleman
Lead Recall is a challenge many companies face when sales teams call leads generated through content syndication.
When your reps follow up with these leads, it’s
