Lunie Caetano
Generating high-quality leads has never been more important for B2B marketers than it is at this moment. With the uncertainty regarding the
Lunie Caetano
Interactive media and digital experiences are meant to engage users and interact with them in a way non-interactive, static media alone does not do. At Activate, we
Jack Rosenberger
I’ve been thinking a lot about office conversations ever since I read Nellie Bowles’ “When the Online Troll Is a Co-Worker” article
It is no secret that if Sales and Marketing have better alignment, the quality of leads that convert
Multi-channel strategies can boost ROI by 24% and those maximizing a multi-channel approach can see a year-to-year increase in revenue by 9.5%1. Yet only
Wouldn’t it be nice to have programs that uncover customers’ deep-seated needs? Would that paint a richer picture than merely answering
As digital media influences B2B tech marketing more than ever, clients tell us what they struggle with the most: top-of-mind awareness and building faster pipeline.
How can a marketer surround leads to make them warmer building faster pipeline? One way of hurdling this obstacle is through generating high
The B2B technology purchase journey is a complex one – having to tailor your messaging to influence tech buyers may be as
