B2B Tech Conversion Best Practices
B2B Tech Conversion Best Practices
Imran Suleman
Conversion is on the mind of every marketer. Below are key steps you can take that contribute to converting prospects into loyal
7 Tips to Improve Lead Quality: Infographic
7 Tips to Improve Lead Quality: Infographic
Imran Suleman
The “7 Tips to Improve Lead Quality,” infographic details specific actions you can take today to get a better return on your marketing efforts.
How to Follow Up With Leads
How to Follow Up With Leads
Imran Suleman
It is easy to forget the best practices that result in a productive follow-up conversation. With the new year upon us, I wanted to
4 Ways To Thrive as the Waterfall Evolves
4 Ways to Thrive as the Waterfall Evolves
Edward Grossman
As a B2B marketing leader, you see firsthand how the demand-gen business is evolving, with new buying-process influencers, new buying triggers and,
Activate Waterfall: How To Fill Your Funnel With Quality Names
Activate Waterfall: How To Fill Your Funnel With Quality Names
Martha Schwartz
The typical demand marketing organization is adept at running campaigns that deliver one type of prospect – typically top- or
3 Key Sales Requirements Marketers Own
3 Keys Sales Requirement Marketers Own
Martha Schwartz
Every B2B demand marketer I speak with is currently living at least one of these scenarios:
- You were recently assigned a pipeline quota that
Memorable Engagement: 5 Ways To Ensure Leads Recall Your Brand
Memorable Engagement: 5 Ways To Ensure Leads Recall Your Brand
Martha Schwartz
Customers frequently tell me their worst nightmare is a phone call or email from a sales leader, complaining that they
3 Campaign Strategies To Drive Lead Quality
3 Campaign Strategies To Drive Lead Quality
Martha Schwartz
Lead quality will be a major focus area in 2017 as marketers look to drive great partnerships with sales. I recently shared the
Top 3 Marketing Tactics that Convert
Top 3 Marketing Tactics that Convert
Imran Suleman
Marketers have many choices available to them to invest and are always looking for the channel that will deliver the greatest conversion.
There are 3
