“What is this IT buyer really looking to solve?” “What unmet need, specifically, is this customer trying to fulfill?”
These are questions that cross the
Lead Recall is a challenge many companies face when sales teams call leads generated through content syndication.
When your reps follow up with these leads, it’s
Ask 47 marketers and sales executives what “sales-ready leads” means and you’re likely to get 47 different answers. So allow us to throw
Activate employees – yours truly included – have had the unique experience of generating millions of demand gen
Over the past few months, Activate has undertaken a project to “practice what we preach” – we conducted customer interviews to get a deeper understanding
I love speaking with our customers about what’s working (and not working) in their worlds – even
