There are two areas that B2B marketing customers continue to struggle with: achieving top-of-mind awareness and building faster pipeline.
Last week, a client shared some frustration over his team’s inability to consistently deliver leads that “satisfy” his sales leadership.
The specific sources of angst:
Ask 47 marketers and sales executives what “sales-ready leads” means and you’re likely to get 47 different answers. So allow us to throw
Over the past few months, Activate has undertaken a project to “practice what we preach” – we conducted customer interviews to get a deeper understanding
From the days of Mad Men to the new era of social selling, Right Person, Right Time and
With more and more responsibility landing on marketing to help fill the sales pipeline, lead nurturing programs must be employed to involve
