Dell: How to Boost Pipeline with an Innovative Demand Gen Campaign — Case Study

At the B2B Marketing Exchange event in Scottsdale, AZ, Aruna Narsi from Dell Technologies and Edward Grossman from Activate discussed how Dell drove higher conversion to pipeline than other partners and delivered 3X greater ROI quarter over quarter with a unique Activate program.

You can meet this requirement—just as Dell Technologies has—with Activate’s Tech Score, which delivers:

  • Tele-verified leads to confirm quiz recall and BANT qualification
  • Interactive assessment that requires users to identify pain-points, and then delivers the right content to them
  • Detailed engagement data—demographics, content usage, buying timeframe—for every name delivered to clients

Download Dell Technologies’s story now to learn about their results in more detail and find out how your brand can achieve similar results.

It all comes down to quality. We focus on getting you the higher converting demand that you need.

That’s why you and your pipeline are gonna love us.

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