Dell: How To Build A Better Pipeline – Case Study

B2B sales leadership requests two things from demand marketers: a strong flow of new names into the pipeline and high-quality leads that convert.

You can meet this requirement—just as Dell Technologies has—with Activate’s Tech Score, which delivers:

Tele-verified leads to confirm quiz recall and BANT qualification
Interactive assessment that requires users to identify pain-points, and then delivers the right content to them
Detailed engagement data—demographics, content usage, buying timeframe—for every name delivered to clients

Download Dell Technologies’ story now to learn about their results in more detail and find out how your brand can achieve similar results.