State of Demand Gen: Demand Gen Goes Full Funnel – Webinar
State of Demand Gen: Demand Gen Goes Full Funnel
As a demand gen or growth marketing leader, you feel the pressure every day to deliver – on buyer engagement, on customer experiences, on pipeline goals and on revenue contribution metrics. As we look to 2023, demand gen teams’ focus is shifting to delivering demand across all stages of the buyer and account journeys. All while partnering with sales needs and feeding your BDR team.
Here are a few of the topics discussed in this webinar:
- How marketers are taking a more active role in the full customer lifecycle by incorporating a full–funnel demand strategy
- The evolving role of BDRs in the lead qualification and buyer acceleration process
- How to navigate the ever-present challenge of developing and nailing the brand to drive demand
- How demand teams are managing the shift toward generating demand in place of capturing demand
- What strategies demand marketers are making for the year ahead
You will hear insights from the following demand gen leaders:
- Steve Armenti, Senior Marketing Manager, Global Demand Generation at Google
- Christine Hunter, VP, Field Marketing North America at Celonis
- John Johansen, Director, Demand Generation at Delinea
- Edward Grossman, Co-Chair & Chief Strategy Officer at Activate
- Scott Vaughan, B2B Marketing Leader & Moderator
Download the webinar and presentation to see how you stack up against the current state of demand gen.
