Full Funnel Demand Gen:
Critical to Demand Marketers’ Success

Generating high-quality leads has never been more important for B2B marketers than it is at this moment. With the uncertainty regarding the timing of face-to-face events, the shift to other avenues to digitally connect with high-quality prospects continues to be critical. We see some of our clients moving away from top-of-funnel campaigns, but our recommendation is that TOFU is critical for the healthiest of pipelines—these prospects are tomorrow’s HQL.

Activate’s Waterfall Full Funnel program captures the attention of prospects in various stages of the funnel, giving you the opportunity to engage with prospects, leading them to convert. With prioritized, segmented delivery and precise data on actual engagement, you can convert sales-ready opportunities while nurturing the rest.

Key Features of the Waterfall Full Funnel Program:

• Prospects at all three stages of funnel
• Progressive promotions throughout funnel to drive engagement
• Multiple asset syndication
• Sales-ready names that completed multiple touches
• Precise contact engagement data

The shift from focusing primarily on high-quality prospects to including top-of-funnel prospects does not have to be a task wrapped in uncertainty when it comes to results. Contact us to discuss how the current climate is affecting your demand-gen mix and how this program can help you achieve pipeline goals.