We all know that demand gen marketing, when done effectively, creates competitive advantage, delivers opportunity and drives pipeline.

View this episode of Activate’s Demand Gen Marketing Series where Kun Zhang, Director of Marketing, IBM, candidly shares with us how IBM has created a successful demand marketing engine that drives pipeline.

View the video to:

• Learn how IBM Demand Marketing is helping sales meet pipeline goals
• Uncover successful BDR strategies that convert to opportunity
• Understand key indicators of success being used to identify winning strategies