How to Achieve Timely Targeting of Key Accounts for Optimal Conversion
There are two areas that B2B marketing customers continue to struggle with: achieving top-of-mind awareness and building faster pipeline. In order to successfully reach both goals, a concerted, strategic effort is necessary, especially relating to critical accounts that interest your company or organization in terms of conducting business.
One way of hurdling such obstacles is through generating high quality leads from account lists–and then retargeting those potential buyers with high relevance display ads.
To address the challenge around attaining top-of-mind awareness and help our customers close deals faster, we have launched Lead Accelerate ABM, a new solution that targets in-market leads that are actively seeking solutions to your technology pain points. With the help of Agent3’s (our sister company) proprietary technological services, we can generate and deliver prospects with a higher propensity to buy.
Key Features Of Lead Accelerate ABM
Lead Accelerate ABM has several key features that make it useful:
- Premium display ads targeted to acknowledging prospects and their teams
- Exclusive data aligned to the B2B sector, powered by Agent3
- Reaches only buyers and accounts responding to your Activate demand gen campaign
- Nurtures users through the funnel, based on lead stage/interest
- Drives response to your site or a deeper-funnel asset
Customers are struggling to stay top-of-mind, and that is the void Lead Accelerate ABM fills. We uncover a buyer’s technology pain point and remind them of the solution to their IT challenge.
