How to Fill Your Pipeline With Quality Leads — Case Study

B2B sales leadership requests two things from demand marketers: a strong flow of new names into the pipeline and high-quality leads that convert.

You can meet this requirement—just as Dell EMC has—with Activate Waterfall, which delivers:

• Guaranteed lead volume at the top, middle and bottom of the funnel
• Prioritized names that allow marketers to provide sales those names that completed multiple touches (like SRLs)
• Detailed engagement data—demographics, content usage, buying timeframe—for every name delivered to clients

The proof is in the delivery: “Activate has consistently adapted and upped their offerings to meet our needs quarter over quarter,” says Ann Wright, Server Program Manager at Dell EMC.

Download Ann’s story now to learn about her results in more detail and find out how your brand can achieve similar results.