I Don’t Remember Your Company

Lead Recall is a challenge many companies face when sales teams call leads generated through content syndication.

When your reps follow up with these leads, it’s not an uncommon response to hear: “I don’t remember downloading anything.” This translates to “I don’t remember your company.”

So how can one create recall value in a mindspace that is already occupied with many pressing issues (like staying ahead of the competition and figuring out dinner tonight)?

Activate has developed proven techniques to address lead recall challenges. In particular, our research-based demand generation programs have yielded success with clients ranging from $250k revenue through Fortune 50 firms. Several clients have experienced 50% contact rates and high pipeline conversions through these programs.

Activate’s process combines research and content marketing to get you the high quality you need to succeed:

• Our expert research team develops a set of questions that uncover buyer needs
• We pre-qualify a list of contacts that must meet the fundamental requirements of your program, including BANT
• We pose the set of questions to the pre-qualified leads
• Those that meet all key criteria are sent over to you, with clear indication, on why these leads require immediate attention
• When your team follows up with your lead, they will recall you because of the set of questions and strategies we have in place

Let us know if you too are trying to solve the problem of lead recall and would like to increase your conversion to pipeline. We’ve helped several B2B tech companies overcome this challenge. We can help you today!

Contact your Activate sales rep to learn more.