IBM Exceeds Pipeline Goals Using Activate’s High-Quality Lead Survey Program – Case Study

B2B sales leadership requests two things from demand marketers: a strong flow of new names into the pipeline and high-quality leads that convert.

You can meet this requirement—just as IBM has—with Activate’s High-Quality Lead Survey program, which delivers:

Tele-verified leads to confirm quiz recall and BANT qualification
Higher touch, inside sales prospects acquired via completion of 10+ online market, company, product, and solution questions
Accelerated conversion by eliciting what’s driving each buyer and how they compare to peers
Detailed engagement data—demographics, content usage, buying timeframe—for every name delivered to clients

Download IBM’s story now to learn about their results in more detail and find out how your brand can achieve similar results.

It all comes down to quality. We focus on getting you the higher converting demand that you need.

That’s why you and your pipeline are gonna love us.