Improve Pipeline Conversion

Martha Schwartz

Account-based Marketing (ABM) remains a key priority for demand generation marketers. And it shows: approximately 50% of our client programs include some level of account-based demand gen marketing.

We are thrilled to let you know that Activate will be enhancing its ABM capabilities by partnering with Agent3. As a result, you can expect your sales team will be closing many more opportunities in 2019!

Simply using an account list doesn’t truly unlock the power of ABM. By partnering with Next 15 sister company Agent3, Activate is expanding its ABM capabilities in several important ways. You will now be able to:

  • Identify which accounts on your account list are in the buying funnel
  • Uncover what pain points are likely driving their need
  • Reveal who’s on your site, and why
  • Expand ABM demand gen efforts to display, social, and personalized content

Agent3’s track record in ABM is powerful. Read the case study here and learn how the company helped Automic (owned by CA Technologies) improve web conversions 11x with personalized web content.

By extending and combining Agent3’s ABM expertise with our high-quality demand gen leadership, we know your pipeline’s gonna love us!