Interactivity Wins for Demand Gen Conversion

Interactive media and digital experiences are meant to engage users and interact with them in a way non-interactive, static media alone does not do. At Activate, we believe that access to audience and data is not difficult to get, but engagement is a different story regardless of funnel stage. Interactive engagement is one of the most important elements when obtaining leads because it can determine the direction the connection will go. More than half of leads in general are not ready to convert or move forward in a timely manner, but taking the opportunity to keep them engaged when they come across your content can influence their decision in choosing your company/solution.

To help drive deeper connections early in the funnel, Activate’s Lead Engage creates the opportunity to build interest in your solution with an interactive experience that will not only attract potential buyers, but also motivate them to learn more about your solutions for their pain points. With top of funnel demand gen, recall is critical and interactivity helps with that.

Key features of Lead Engage:

• Interactive infographic created from your content using your images and copy
• Single asset syndication
• Key questions asked along journey, including buyer pain point or timing
• Higher quality of engagement beyond that of content syndication

Click here to explore the Lead Engage experience. Contact us to learn how Activate’s Lead Engage can help you grow your pipeline and nurture your prospects within their journey.