Lead Advance: Better Leads, More Pipeline

“What is this IT buyer really looking to solve?” “What unmet need, specifically, is this customer trying to fulfill?”

These are questions that cross the minds of marketers everyday. To a certain extent, there is guesswork involved in responding to these types of questions. You are never really sure as to what a given customer is looking for when they download your content, primarily because promotions are often goal oriented. That is to say, they tend to promote a single objective, or asset.

Wouldn’t it be nice if we as marketers removed the guesswork involved in today’s demand gen process? What if we could make it easier for users to select content that addresses their needs, and covers the topics that are most important to them?

In this spirit, Activate has launched Activate Lead Advance, a self-guided lead qualification system that helps IT buyers choose the content that addresses their points, giving marketers unique insights into each customers buying triggers.

By giving the user the content path they need to take to fulfill a goal, Activate Lead Advance helps prioritize leads for vendors so they have the clear, underlying intelligence around a lead’s motivation to embark upon the buyers journey, and how they should best approach the lead for pipeline success.

Here are some highlights of Lead Advance:

• Self-guided, interactive landing page
• User-lead asset selection qualifies users according to their interest/use case
• Identifies where the respondents are in the buying stage
• Informative landing pages add engagement before download
• Responsive design engages on all platforms
• System delivers detailed reporting on leads by buying interest

You can learn more about Activate Lead Advance in this news release.