Multi-Channel Strategies
Can Boost ROI By 24%

Lunie Caetano

Multi-channel strategies can boost ROI by 24% and those maximizing a multi-channel approach can see a year-to-year increase in revenue by 9.5%1. Yet only 14% have successfully implemented such a strategy.

One of the advantages of a multi-channel campaign is to be able to reach various stakeholders anytime, anywhere. Display executions give the opportunity to do so. With hyper-targeting capabilities, you can reach your best prospects who are in-market with interactive ads that grab attention and build recall while he or she is on the go.

Activate’s Lead Accelerate product promises faster pipeline for its B2B marketing customers by generating leads from their account lists-and then retargeting those potential buyers AND their entire organization with high relevance display ads for the duration of the campaign.

Quick Interesting Stats

  • 54% of marketers use between 3-4 channels within their multichannel campaigns2.
  • Multi-channel campaigns are 37% more effective than single channel campaigns3.
  • 30% of marketers are highly confident in their ability to deliver a multi-channel strategy, followed by 67% who are only somewhat confident4.
  • 50% of multi-channel marketers say they usually or always hit their financial targets4.

1 The Benefits of Using a Multi-Channel Marketing Strategy by Lead Forensics
2 The State of Multichannel Marketing 2020 by PFL & Demand Metric
3 The Numbers Are in: Multi-channel Campaigns Are 37% More Effective by Optimove
4 The Importance of Multi-Channel Marketing – Statistics and Trends by Invesp