Our thinking on B2B tech demand generation
You’ll find something for every funnel stage
Get insight into what we’re talking about, learning, and using to help clients generate quality demand.
Interactivity Wins for Demand Gen Conversion
Interactivity Wins for Demand Gen Conversion
Lunie Caetano
Interactive media and digital experiences are meant to engage users and interact with them in a way non-interactive, static media alone does not do. At Activate, we
Are Your Office Conversations Like Internet Conversations?
Are Your Office Conversations Like Internet Conversations?
Jack Rosenberger
I’ve been thinking a lot about office conversations ever since I read Nellie Bowles’ “When the Online Troll Is a Co-Worker” article
Marketing and Sales Alignment: How One Demand Gen Executive Makes It Work
Marketing and Sales Alignment: How One Demand Gen Executive Makes It Work
It is no secret that if Sales and Marketing have better alignment, the quality of leads that convert
Multi-Channel Strategies Can Boost ROI By 24%
Multi-Channel Strategies
Can Boost ROI By 24%
Multi-channel strategies can boost ROI by 24% and those maximizing a multi-channel approach can see a year-to-year increase in revenue by 9.5%1. Yet only
Demand Gen Marketing Series: Lesley Phillips at Egnyte
Video: Lesley Phillips at Egnyte discusses engaging the market, connecting with customers, and driving pipeline.
In this episode of Activate’s Demand Gen Marketing Series, Egnyte’s Lesley
How IBM Demand Marketing is helping Sales meet Pipeline Goals
Video: IBM’s Kun Zhang shares successful BDR strategies that convert to opportunity
We all know that demand gen marketing, when done effectively, creates competitive advantage, delivers
