Our thinking on B2B tech demand generation
You’ll find something for every funnel stage
Get insight into what we’re talking about, learning, and using to help clients generate quality demand.
Top 5 Technology Trends of 2021 for Tech Marketers
Top 5 Technology Trends of 2021 for Tech Marketers
As the physicist Niels Bohr once said, “Prediction is very difficult, especially if it’s about the future.”
That said, once you sift
50% Connect Rates on Leads for Your Sales Team. Really.
50% Connect Rates on Leads
for Your Sales Team. Really.
Wouldn’t it be nice to have programs that uncover customers’ deep-seated needs? Would that paint a richer picture than merely answering
Lead Accelerate ABM: Boost Lead Performance
Lead Accelerate ABM:
Boost Lead Performance
As digital media influences B2B tech marketing more than ever, clients tell us what they struggle with the most: top-of-mind awareness and building faster pipeline.
Timely Targeting on Leads for Optimal Conversion
Timely Targeting on Leads for Optimal Conversion
How can a marketer surround leads to make them warmer building faster pipeline? One way of hurdling this obstacle is through generating high
Are You Connecting with the Millennial Tech Buyer?
Are You Connecting with the Millennial Tech Buyer?
The B2B technology purchase journey is a complex one – having to tailor your messaging to influence tech buyers may be as
Tech Buyers Today: What Are They Thinking and How Are They Buying?
Tech Buyers Today: What Are They Thinking and How Are They Buying?
Activate is directly and closely monitoring engagement around B2B tech buying conversations.
We are especially interested in live,
